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Sherman Dodge Integrates AI Chat Assistant to Streamline Online Vehicle Search Experience

  • A new AI-powered virtual assistant now supports online shoppers at Sherman Dodge, guiding users through inventory filtering, financing questions, and appointment booking in real time.

Sherman Dodge has rolled out a next-generation AI-powered chat assistant on its website, enhancing the digital shopping experience by providing 24/7 real-time support for inventory browsing, trade-in valuations, financing guidance, and appointment scheduling.

Sherman-Dodge-9This technology responds to the evolving behavior of car buyers, many of whom now complete up to 70% of their purchase journey online. The AI assistant mimics human-like conversations, offering personalized responses while reducing the need for traditional phone calls or showroom visits.

Core functions of the tool include:

  • Smart inventory filtering by price, trim, drivetrain, and feature preferences
  • Real-time answers to common finance and leasing questions
  • Integrated trade-in estimator powered by Kelley Blue Book®
  • Auto-scheduling of test drives, video calls, or service appointments

Today’s buyers want instant answers—not waiting for a callback,” said a Sherman Dodge digital manager. “This tool makes the dealership experience as responsive as the cars we sell.

Sherman-Dodge-11Crucially, the system uses natural language processing, enabling the AI assistant to understand conversational phrasing like “Show me Jeeps under $30K with AWD,” and respond with a curated list of live inventory matches. It can also pre-fill credit applications and initiate soft pulls for financing pre-qualification.

The psychological benefit for online shoppers—especially those new to CDJR or uncertain about vehicle options—is a low-pressure, information-rich environment that builds confidence rather than fatigue.

A recent visitor described their experience:

I chatted at 11 p.m., narrowed my options in minutes, and booked a test drive—all without feeling rushed.

Sherman Dodge’s virtual assistant is live across desktop and mobile, with plans to expand capabilities to Spanish-language support and service diagnostics in the next release.

About Sherman Dodge

Sherman Dodge Chrysler Jeep Ram combines technology with personalized service to streamline vehicle research and buying. With AI-powered tools and human-centered design, the dealership redefines the digital dealership experience in the Midwest.

Contact Information

Business Name: Sherman Dodge
Address: 7601 N. Skokie Blvd. Skokie, IL 60077
Phone: 847-383-0456

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