- A new AI-powered virtual assistant now supports online shoppers at Sherman Dodge, guiding users through inventory filtering, financing questions, and appointment booking in real time.
Sherman Dodge has rolled out a next-generation AI-powered chat assistant on its website, enhancing the digital shopping experience by providing 24/7 real-time support for inventory browsing, trade-in valuations, financing guidance, and appointment scheduling.
This technology responds to the evolving behavior of car buyers, many of whom now complete up to 70% of their purchase journey online. The AI assistant mimics human-like conversations, offering personalized responses while reducing the need for traditional phone calls or showroom visits.
Core functions of the tool include:
- Smart inventory filtering by price, trim, drivetrain, and feature preferences
- Real-time answers to common finance and leasing questions
- Integrated trade-in estimator powered by Kelley Blue Book®
- Auto-scheduling of test drives, video calls, or service appointments
“Today’s buyers want instant answers—not waiting for a callback,” said a Sherman Dodge digital manager. “This tool makes the dealership experience as responsive as the cars we sell.”
Crucially, the system uses natural language processing, enabling the AI assistant to understand conversational phrasing like “Show me Jeeps under $30K with AWD,” and respond with a curated list of live inventory matches. It can also pre-fill credit applications and initiate soft pulls for financing pre-qualification.
The psychological benefit for online shoppers—especially those new to CDJR or uncertain about vehicle options—is a low-pressure, information-rich environment that builds confidence rather than fatigue.
A recent visitor described their experience:
“I chatted at 11 p.m., narrowed my options in minutes, and booked a test drive—all without feeling rushed.”
Sherman Dodge’s virtual assistant is live across desktop and mobile, with plans to expand capabilities to Spanish-language support and service diagnostics in the next release.
About Sherman Dodge
Sherman Dodge Chrysler Jeep Ram combines technology with personalized service to streamline vehicle research and buying. With AI-powered tools and human-centered design, the dealership redefines the digital dealership experience in the Midwest.
Contact Information
Business Name: Sherman Dodge
Address: 7601 N. Skokie Blvd. Skokie, IL 60077
Phone: 847-383-0456