Pura Vida Expands with Two New Locations in Palm Beach County


Pura Vida is set to further its leading wellness and lifestyle brand in South Florida with the addition of two new locations in Palm Beach County. With the opening of stores in Jupiter and Delray Beach, the brand’s presence in the county will expand to five, complementing its existing outposts in Wellington, West Palm Beach, and West Boca. This strategic expansion underscores the brand’s successful establishment in the region, offering health-conscious and delicious cuisine to the wellness-minded community throughout the day. The new store openings mark a significant milestone for Pura Vida as it seeks to broaden its influence in the Palm Beach community and beyond.

“We are thrilled to continue our journey of growth in Palm Beach County with the opening of our new stores in Jupiter and Delray Beach,” Omer Horev says, Co-Founder and Chief Executive Officer of Horev Hospitality. “These openings are a testament to our commitment to making wholesome, nutritious food accessible to more communities. Our aim has always been to foster spaces where individuals can come together to enjoy not just great food but a lifestyle centered around health and wellness. We are excited to welcome both new and familiar faces to these locations, inviting them to experience the Pura Vida way of life.”

Established in 2012, Pura Vida has become a leading name in the wellness industry, drawing inspiration for its menu from the founders’ global travels and family recipes. Known for its appealing and Instagram-worthy aesthetics, each location is designed to provide a warm and welcoming atmosphere, featuring natural greenery, inviting floral accents, light wooden finishes, and the brand’s signature blue umbrellas. The new Jupiter and Delray Beach branches will continue to reflect this distinctive style, creating a welcoming environment for guests. In addition to its menu offerings, Pura Vida is committed to serving the community and has created over 1,000 jobs in South Florida. The brand also prioritizes sustainability and has taken initiatives to reduce food waste through composting, donating soil to local farmers, and organizing quarterly beach cleanups, among other efforts.

The menus at Pura Vida feature a variety of wholesome options, including all-day breakfast choices such as avocado toasts, egg sandwiches, fresh bagels, and organic açaí bowls. The menu also includes chef-driven salads that can be customized with high-quality proteins, wraps, sandwiches, bowls, and a selection of gluten-free and vegan sweet treats. Additionally, guests can enjoy cold-pressed juices, superfood smoothies, kombucha, and artisanal coffees and teas made with locally sourced, high-quality, and organic ingredients.

Pura Vida in Jupiter is now open in a 3,000-square-foot space at Harbourside Place, 147 Soundings Ave. Later this summer, Pura Vida in Delray Beach will open in a 4,000-square-foot space at 6 South Ocean Blvd. 

Delivery and pick-up are available through the Pura Vida app. For more information, please visit PuraVidaMiami.com.





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