Honda primes radical saloon to rival Tesla Model 3 by 2030


Each 0 Series car’s technical specifications will be anchored by a range target of more than 300 miles on the US’s EPA test cycle, which is more reflective of real-world conditions than Europe’s WLTP standard.

Key to achieving this figure while keeping weight down will be a focus on aerodynamic performance, as with the striking 0 Saloon concept shown earlier this year. “We’re not particularly aiming for this shape,” said Honda R&D creative director Toshinobu Minami, “but we’re trying to create the shape of the function while making it emotional.”

Honda Zero Saloon concept – rear

The other anchor for Honda’s future EVs will be the requirement for a 5% return on sales – a lofty goal, given many manufacturers are currently losing money on their electric cars.

Honda CEO Toshihiro Mibe previously suggested that different battery chemistries would play a role. “Instead of reducing battery size, we want to think about battery technology,” said Mibe.

In addition to technical developments, Honda will look to produce batteries in-house to cut costs. The firm said a joint-venture battery factory with Korea’s LG will start building batteries in the US from 2025, with a plant capacity of 40GWh per year. Honda will also investigate battery recycling and raw material procurement to further reduce its outgoings, which could cut the cost of a battery by 20% by the end of the decade.



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