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Video of the Week: What Is Sustainabloom?


Greenhouse Grower occasionally highlights a video that shines a spotlight on the controlled-environment industry, from crop protection advice to insider views on plant production at greenhouse operations across the country. Have you recently produced a video that you want us to highlight? If so, please send a link to Greenhouse Grower Multimedia Specialist Nick Matysik at [email protected].

Sustainabloom is a collaborative initiative established in 2022 by the American Floral Endowment (AFE) to promote and lead sustainability practices throughout the floriculture industry. To achieve this goal, Sustainabloom provides free education and resources driven by the latest research. However, due to its relatively new place in the industry, many growers and professionals are unaware of what Sustainabloom is and what it can offer. That’s why the American Floral Endowment recently held a webinar to introduce Sustainabloom and its many benefits to those unaware.

The webinar is now hosted on the American Floral Endowment YouTube channel, along with additional video resources.

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