Hailey Bieberâs Rhode now has a second celebrity face: Claudia Schiffer.
The supermodel stars in a campaign revealed yesterday for its newest launch, a rich moisturising product called Butter Balm, $38, which will be available from October 28th on Rhodeâs e-commerce site.
With more than 1,000 magazine covers under her belt, Schiffer has been a fashion icon since the 1990s, and at 54 years old, is a different kind of ambassador for the brand, which has tapped younger models such as Candice Swanepoel and Jasmine Tookes for past endorsements.
While well known for trending products like its tinted lip balms and corresponding smartphone cases, the brand has broadened its selection of products in 2024, with the launch of its first makeup product, Pocket Blush, in June and a cleanser in January.
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Lip Gloss Is Beautyâs Secret to Sales and Sex
Recalling the appeal of Lip Smackers balms and Lancômeâs Juicy Tubes, skincare brands like Rhode, Summer Fridays and U Beauty have the lip category cornered.
